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Ali Javed Cheema Sales & Marketing Expert
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To obtain a position in an organization offering a professional working environment where I can enhance my skills aligning with corporation’s goal. Eager to contribute my creativity and hard work towards the success of your company. I have a clear, logical mind with a practical approach to problem solving and a drive to see things through to completion. I have a great eye for detail. I am eager to learn, I enjoy overcoming challenges, and I have a genuine interest in Sales & Marketing and all its domains. I am very adaptable to any kind of environment and do not hesitate working beyond my job.

Work Experience


Telenor Pakistan
Corporate Account Executive - Sales (Sep 2015 to Aug 2016) 11 Months
• Achieve assigned revenue targets (GSM, Devices, and Solutions & FS). • Provide training to my team about the product knowledge and give presentations of the same to clients. • Business development experience in Government & Corporate Sector. • Ensure execution of sales pipeline as per described process. • Manage customer portfolio to increase the penetration within the existing customer accounts (up selling). • Efficient use of Telenor’s' USPs as per the customer's requirements. • Efficient use of sales tools. • Optimal use of discounts. • Ensure correct customer information data for all customers on the portfolio. • Carry out daily/weekly visits to new and existing customers. • Prepare the requisite reports such as daily visit report, weekly visit plan, weekly sales forecast. • Ensure increase in penetration of value added products/Enterprise Solutions for business customers. • Service & collection. • Ensure contract signing of business customers. • Achieve collection (%) for the assigned customers per month. • Executing Channel Wise sales and exploring new channels for Out of home business. • Train the team on sales and all the KPI's. Channel wise planogram
Coca-Cola Beverages Pakistan Limited, Islamabad, Pakistan
Sales Development Executive (May 2015 to Aug 2015) 3 Months
• Channel Development & RTM (Route To Market) Volume & NSR: To ensure Secondary pack wise volume and NSR targets are met and suggest new ways to generate more sales. Provide accurate secondary Sales forecast of the area. • Conduct training of Distributor’s staff, pre-sellers and retailers in the assigned area. • Availability Expansion: To ensure new outlets are created and retained as per target and area potential. • SFE KPI's: To analyze SFE KPI's and suggest ways to improve them. To ensure that all data in the sales information systems pertaining to the area is cleansed, validated and updated on a regular basis. • In Outlet Execution: To ensure daily In-Outlet execution is carried out by the team as per PicOS & RED criteria, ensure proper execution of all marketing initiatives in the area. • Competitor Intelligence: To monitor and report competitor activity in the area and suggest ways to counter them. • Equipment Management: Supervise/Ensure the proper injection and optimal utilization of Company's assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc. • Distribution Management. • National Key accounts (Utility Stores).
Coca-Cola Beverages Pakistan Limited, Islamabad, Pakistan
Market Development Officer - Acting Sales Manager (Oct 2013 to Apr 2015) 1 Year & 6 Months
• To achieve secondary target while ensuring the maximum availability of the company's product and execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market. • Increase the availability and share of visible inventory.of all packs in the market • Used the company and distributor resources to establish a cold channel with target allocation and achievement of both by brand and pack wise for extensive numeric and weighted distribution. Supervision of brand activation activities through in and out store shop branding including special Volume Per Outlet enhancement promos, canopies and signage installation, painting and writing. • Managed 7 Distributions as Acting Sales Manager • Initiated and successfully run RED very first time in the CCBPL system in Pakistan
Coca-Cola Beverages Pakistan Limited, Islamabad, Pakistan
HR Business Enabler (May 2012 to Sep 2013) 1 Year & 4 Months
• Employee related Expenses deductions/Arrears/Overtime/Inconvenience/canteen allowance. • Conduct training of all functions related to employee engagement and company’s policies. • Social security, EOBI, IGI Insurance, Salary advance, Provident Fund, gratuity & Final settlements. • Monitor & Control attendance leaves, daily /Weekly/Monthly reporting with head office. • Prepare Headcount reports of third party employees. • Assist in recruitment/shortlisting of candidates, manage internship program every year. • Manage, Address and resolve Adherence issues & compliance of company’s policy on day to day basis.
Sybrid Pvt Ltd Telenor Contact Centre
Supervisor Operations (Dec 2011 to May 2012) 5 Months
• Analyze, monitor and propose improvement in CRO’s & CSR’s KPI. • Motivate team to achieve call center operations objectives. • Ensure compliance of company policies, procedures and SOP’s • Monitor and improve team and call center performance measures i.e. Service Level, Customer Satisfaction, First Contact Resolution.
Nestlé Pakistan
Area Sales Manager (May 2017 to Present) 3 Years & 5 Months
• Now looking after Karachi Defence & Clifton worth 80 Million Business per month • Induction of distributor infrastructure as per ICP timelines. Ensure effective placement and management of company assists i.e. chillers, Vending Machines (ROIC/Throughput), Sale split of Branded Food & Beverages, Territory mapping, benchmarking • Effectively manage distributor/customers and their operations; Sales out, Inventory level, order placement on time, Sales out, inventory level, FMR vs AMR • Retention, Expansion, Yield Per Account, pre & Post Analysis, B2B Dealing • Demand forecast by Customer/distributor, report on market Intelligence, competitor activities, New Launches/ Re-Launches • Internal Audits, Sales Quality Audit and Training of Company & Distributor staff • Looking after Key Accounts which includes Zong, PC, Cadet College Hasanabdal and a few more. • Experience of North outstations which includes Kahutta, Murree, Muzaffarabad, Wah, Taxila, Kamra, Hasanabdal, Attock and surroundings of all these areas. Target Achievement (Monthly/Quarterly/Yearly) (NNS, RIG, OG, TTS, Numeric Weighted, New Customer Addition, RTM optimization, Credit in Market, BMB updating, POC to POC, DOR/WOR)
Nestle Pakistan
Key Account Manager - South (Oct 2019 to Present) 1 Year
• Looking after 50 Million business per month as a Key Account Manager for the out of home business • Key Customers are McDonald's, KFC, Burger King, Pizza Hutt, PIA pan Pakistan • Aga Khan University Hospital & All the Hotel properties in South.

Education


National University Of Computer & Emerging Sciences - FAST-NU
BBA (Hons)(2008 - 2012) 
Modern Institute Of Informatics & Management (MIIM) Islamabad
Petroleum Engineering - (Diploma 1 Year)(2007 - 2008) 
The New Management Guidelines, Exploration Operations, Drilling & Production Operations, Sustainable Waste Management, Reservoir Engineering & Secondary Recovery, Enhanced Oil Recovery, Transportation, Processing & Refilling Operations, Decommissioning Of Drilling & Production Facilities.

Trainings & Achievements


KUDOS - (Coke University For Development Of Sales)
Attended a full one month dedicated training session at Coke University Lahore and studied the following courses People & Team Management, Discount Management, Outlet Conversion, Trade Maths, Gender Sensitization, Microsoft Excel, Word & Power Point, Finance For Non Finance, Total Product Management, Marketing, Micro & Macro Economics.
KIDS Kottage - Coca-Cola Beverages Pakistan Limited
Developed and initiated the project of first ever facility of “Kids Cottage” i.e. State of the art day care facility at Coca-Cola Beverages Pakistan Ltd. This resulted in female retention.
Problem Solving & Decision Making
Attended a one day training session by Narejo group on the above topic and learned it through different activities.
Customer Orientation
Attended a one day training session by IMS group on the above topic and learned it through different activities.
Team Work
Attended a one day training session by IMS group on the above topic and learned it through different activities.
Life Work & Other Things
Attended a one day training session by ACCEDO group on the above topic and learned it through different activities.
Fire Fighting Techniques & Fire Prevention Methods
Attended a one day training session by Government Of Pakistan on the above topic and learned it through different activities.
Spirit Of Nestle
A complete orientation about the Nestle system with different modules.
Culinary Academy (Dessert Academy)
The training was spread over 3 days which includes interactive sessions, Imparting knowledge of channel, customer & menu Understanding followed by category & product knowledge of Out Of Home customers. Finally weaved in with innovation by application, story telling & hands on skill building.
Negotiation Skills
Have had a session of three days with real time case studies and role plays with real customers negotiating on what was learned during the session.
In Call Execution
Attended a session of four days learning the call procedure to a customer and steps followed to make a call effective and SMART.

Technical Skills

  • Customer Relations
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  • Distribution Handling
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  • Retail Outlet Handling
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  • Strategy Development
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  • B2B
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  • Channel Management
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  • Business Plans
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  • Lead Generation
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  • Sales Management
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  • Sales Control Systems
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  • Market Research
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  • Data Analysis
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  • Sales Training
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  • Data Base Management
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  • Marketing
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Personal Skills

Adaptable

Results-oriented

Proactive

Responsible

Team Player

LANGUAGES

Urdu
Native or Bilingual Proficiency
English (UK)
Professional Working Proficiency
Punjabi (PK)
Native or Bilingual Proficiency

PERSONAL

Nationality
Pakistan
Date of Birth
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Marital Status
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Driving License
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Skype
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Additional Achievements

- Won best business idea competition award in university.
- Won many certificates of best sales person in the region in different month.
- Was Teacher Assistant for the subject Business Law in university.