MAURICIO DELGADO Digital marketing strategist and consultant
************** 
******************** 
****************************************** I’m a digital marketing and content professional with over sixteen years of experience in Mexico, Latin America, and the U.S. Hispanic market. In the last years, I’ve focused on creating digital campaigns for businesses in the growing Mexican e-commerce market, with an emphasis on performance marketing, including cost per acquisition (CPA) and cost per lead (CPL). I've also worked in web content production and management, including video and audio production, as well as web copy writing and editing. Software platforms include Google Analytics, Adobe Photoshop, Final Cut Pro, and Microsoft Office applications.
Work Experience
Kwanko Netaffiliation
Business Development (Sep 2014 to May 2016) 1 Year & 8 Months
• Directly responsible for company operations in Mexico; established business relationships with agencies and direct clients • Landed new clients for the company, including Coppel, Elektra and Banamex
MyPengo Mobile / Creative Clicks
Business Development (May 2013 to Aug 2014) 1 Year & 3 Months
• In charge of operations in Mexico and Latin America • Directly responsible for business relationship with América Móvil in Mexico • Developed and launched operations in new Latin American markets; negotiated licenses for value-added services (VAS), and regional and local content
Buongiorno SpA (NTT DOCOMO Group)
Head of Marketing (May 2012 to May 2013) 1 Year
• Coordinated Mexico team in all areas of product and marketing campaign development—online, offline, and mobile Internet • Managed design teams in Mexico, Brazil, and Argentina • Managed all Mobile 2.0 products released in Mexico
Buongiorno SpA
Project Manager, Mobile 2.0 (Aug 2011 to May 2012) 9 Months
• Managed developer teams in three countries to launch new HTML 5 (Mobile 2.0) products with América Móvil
DADA S.L.
Country Manager Mexico (May 2010 to Jul 2011) 1 Year & 2 Months
• Responsible for launch and management of DADA’s operations in Mexico • Negotiated and managed company's business relationship with TelCel
Agave Mobile LLC
Country Manager (Jan 2008 to May 2010) 2 Years & 4 Months
• Managed business relationships as content provider to Mexico’s main carriers: Telcel, Iusacell, and Movistar • Developed strategies to increase mobile content sales; planned and executed mobile marketing campaigns with advertising agencies in Mexico • Identified and licensed new content for mobile distribution; produced video content
MisRolas LLC, MisRolas.com
Cofounder and EVP (Aug 2005 to Sep 2008) 3 Years & 1 Month
• First legal online music store to operate in Mexico and Latin America • Catalog included diverse genres catering to the Latin American and US-Hispanic market • Produced web and mobile content, including copy writing and video; used proprietary CMS to produce and update web pages
Latino Mobile S.A. de C.V.
Cofounder and partner (Jan 2002 to Jan 2008) 6 Years
• Launched agency's mobile division, Lunave Mobile • Launched spin-off, Latino Mobile (now Republica Mobile), one of the first developers on Qualcomm's BREW platform in Mexico • Developed original content apps for carriers in the U.S. and Mexico
LUNAVE MULTIMEDIOS S.A. DE C.V.
Cofounder and partner (Jan 2002 to Dec 2009) 7 Years & 11 Months
• Developed and refined business strategies for one of the most successful digital agencies in Mexico
StarMedia Networks
Webcast Producer (May 2000 to May 2002) 2 Years
• In charge of production for the Music, Movies, Fashion, and Waves sub-channels on the StarMedia.com multimedia streaming channel • Produced live, on-site webcasts; managed production design for StarMedia clients’ special projects; produced audiochats and videochats • Negotiated licenses for content produced by third parties; planned coverage for special events throughout the year
Independent Consultant
Digital Marketing and eCommerce Consultant (Jun 2016 to Present) 7 Years & 10 Months
• I help businesses detect pain points and identify strategies to address them. Strategies include the use of web and mobile applications, digital tools, content development and marketing, digital advertising, and more.
Education
CENART
Cinematography.(1994 - 2008)
Graduate of the first class (1994-1998) of the Academic Extension Program, National Center for the Arts, Mexico City, Department of Cinematography
The Center for Professional Education at The University of Texas at Austin
Digital Marketing Certificate(2015 - 2015)
-
Meet People -
Online Shop -
Reading -
Web Surfing -
Play with Dog -
Socialising
Areas of expertise
- Digital Strategy
- Performance Marketing
- Affiliate Marketing
- Business Development
- Mobile VAS & Content
- Web Content Management
- Lead Generation
- Digital Marketing
- E-commerce
- Web Content Production
- Strategic Partnerships
- New Market Development
- Affiliate Platforms
Personal Skills
Facilitator
Goal Oriented
Persuasive
Productive
Initiator
LANGUAGES
Spanish
Native or Bilingual Proficiency
English (US)
Professional Working Proficiency
PERSONAL
Date of Birth
**********
Driving License
***