Ceren Orhan Regional Account Manager Hotels UAE & Area Manager Turkey - FOOD SERVICE
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Food service sales professional with more than 8 years of experience in the FMCG industry managing and handling key accounts and distributor relationships, negotiating regional contracts, and developing strategic market expansion plans including budgets and sales forecasts. My ambition is to join a leading multinational organization in the industry in a managerial position that provides the opportunity to apply my technical sales skills and knowledge to achieve company targets, while offering a platform for self-development with a defined career path.

Work Experience


LambWeston/Meijer V.O.F., Dubai UAE – Food Service Division
Regional Account Manager Hotels UAE & Area Sales Manager Turkey (May 2016 to Present) 4 Years & 5 Months
• Developing and managing existing/new key account profiles within both hotel and entertainment segments in UAE, and food service channels in Turkey by coordinating with assigned distributors with our company Foodservice Business Unit goals ,and objectives.Reponsible delivering sales volume, and achiving financial objectives with our regional Middle East strategy. • Developed structured sales plans emphasizing on customer segmentation, offering innovative solution based on operator needs, product value maximization and product demonstration with key users (e.g. executive chefs). Develop joint business plan with key accounts and implemantation throught the year. • Successfully negotiated regional contracts for international and regional group of key accounts such as Hilton Middle East, Marriot International, Jumeirah Group, Emaar, Rotana Middle East, and Kerzner Group/Atlantis. • Achieved a steady 22% growth in sales volume on average for the years of 2016 and 2017; with a solid market share of 75% of the hotel and entertainment segments.
LambWeston/Meijer V.O.F., Dubai UAE – Food Service Division
Regional Account Manager UAE (Dec 2014 to May 2016) 1 Year & 5 Months
• Accountable for the promotion and sale of the full range of Lamb Weston products under the direction of the Country Sales Manager, contributing to the company strategies by focussing on specific key accounts across the region, in line with the focus on value plans. • Developed new sales opportunities, and service the needs of established accounts by utilizing excellent product knowledge to educate and train customers on storage, handling and preparing products. • Lead customer relationship building strategies for key customers by targeting them with value added products while maximizing profits.
Transmed Overseas Incorporated SAS, Dubai UAE – Food Service Division
Unit Manager – Hotel & Catering Channel (Feb 2014 to Nov 2014) 9 Months
• Working with FMCG goods within Hotel & Catering Channel, dealing with well recognized brands such as P&G, Certified Angus Beef (CAB), McCain, Lactalis brands President, Galbani, Sysco brands, Seara, Walkers, Pringles & Kellogs. • Understand and communicate sales and margin target and ensure team and objectives alignment. • Adopt the key sales methodologies with all Hotel and Catering channels to implement and achieve the sales forecast plans & objectives set by management; to establish strong links and account penetration strategies with institutional and food service chain customers. • Monitoring the sales performance including oversight of collection of receivables with agreed payment terms and conditions. Lead a team of seven people with day-to-day involvment in their technical training, coaching, task delegation, and provision of constructive feedback.
Transmed Overseas Incorporated SAS, Dubai UAE – Food Service
Unit Manager – Hotel Channel (Jul 2012 to Feb 2014) 1 Year & 7 Months
Transmed Overseas Incorporated SAS, Dubai UAE – Food Service
Account Executive (Jan 2011 to Jul 2012) 1 Year & 6 Months
GTT Foods, Dubai UAE
Business Development Assistant – Import Export (Nov 2009 to Jan 2011) 1 Year & 2 Months

Education


Koc University, Istanbul Turkey
Bachelors of International Relation & Political Science(2004 - 2009) 
• Awarded a Merit Scholarship for undergraduate study • Awarded student for Koc University Social and Cultural Efforts
Aarhus University of Denmark and Aarhus Business School
Erasmus Exchange Study of Business Administration & Marketing (2008 - 2008) 

Technical Skills

  • Food Service/FMCG/ Sales
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  • Customer Relation Management
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  • Key Account Management
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  • Negotiation
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  • Business Planning
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  • Market Intelengency
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  • Distributor Management
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  • Strategic Planning & Execution
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  • Forecast/Budget/Pricing
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  • Category Management
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  • Teamwork
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Personal Skills

Ambitious

Goal Oriented

Persuasive

Team Player

Results-driven

LANGUAGES

Turkish
Native or Bilingual Proficiency
English (UK)
Professional Working Proficiency

PERSONAL

Nationality
Turkey
Date of Birth
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Marital Status
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Driving License
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Training & Certificates

- Negotiation Skill November, 2015.Consultative Selling 1 – Planning and Building Professional Connections March 2015. Consultative Selling 2 – Discovery, Recommendations and Gaining Commitment March 2015.
- P&G CBD Field Manager Collage including Situational LeadershipII, February 2013. P&G GROW Coaching, October 2012. P&G Train The Sales Trainers, September 2012
- US Texas Beef Seminar, October 2012 . Turkish Petroluum International Company Internship Certificate, 2009. Deutsche Babcock Energie- und Umwelttechnik Intership Company, 2008