Senior Brand Manager Resume Sample

• Oversee total Smartphone product category, representing over Rs.5 Billion annual sales. • Forecast annual and monthly unit sales demand to achieve overall category objective. • Manage financial analysis to ensure product pricing and profitability targets were achieved, as well as competitive analysis, product life cycle planning.

• Designed and executed annual promotional and activity plan and prepared promotional budgets. • Liaised with brand principals and recommended, monitored brand investments. • Stay updated on market and competitive trends, including analyzing current marketing tactics, concepts, practices and procedures.

• Maintained client relations to build excellent reputation for service and produce repeat business. • Prepared and conducted product presentations to corporate customers. • Increased accounts revenue and identify new business opportunities adhering to given budget structure.