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Communications Strategist Resume Sample

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Elisabeth Vilà Senior Analytics Manager at Dentsu/Merkle UK

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"Digital stories through data" During my journey in Data & Analytics, I've been close with teams ranging from marketing to product development, with strong involvement in web & app implementation. Working strongly with clients to ensure to produce better experiences for driving business growth through optimization, personalization & data activation. I love technology and the ways we can connect, implementing through Google Marketing Platform & Adobe Experience Cloud. Always keen on helping clients to understand their data & get better results through data activation.
  • Nationality
    Spain
  • D.O.B
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  • Marital Status
    ******
  • Driving License
    ***
  • Skype
    **************
  • Relocation
    Yes
  • Available for Freelance
    Yes

Work Experience

Merkle Spain

Digital Optimization Analyst (Aug 2018 - Jun 2021)

• Digital Analysis, Optimization, CRO/CXO, Customer Analysis, Data Analysis

• Adobe Analytics, Adobe Target, Google Analytics, Google Optimize,

Lifting Group

Digital Marketing Consultant (May 2016 - Aug 2018)

• Digital Analysis

• Email Marketing & SEO, SEM campaigns

• Content Marketing & Social Media Strategist

Jellyfish Spain

Senior Analytics & Optimization Manager (Jun 2021 - Jul 2023)

• Experience in digital marketing, digital measurement, web analysis

• Digital Analysis, Optimization, CRO/CXO, Customer Analysis, Data Analysis

• Adobe Analytics, Adobe Target, Google Analytics, Google Optimize,

Dentsu UK - Merkle UK

Senior Analytics Manager (Jul 2023 - Present)

• Work with clients to define their measurement strategies and drive data maturity

• Liaise with client developers to implement on-site data layers that support our data

• Implement measurement strategies using tag management tools such as Google Tag Manage

Education / Certification

Autonomous University of Barcelona

Master of Communication & Journalism (Sep 2014 - Jun 2015)

Autonomous University of Barcelona

Bachelor of Sociology (Sep 2010 - Jun 2014)

Lycée Français de Barcelone

Baccalauréat ES (Mention Bien) (Sep 2001 - Jul 2010)

Professional Skills

Basic Average Expert
  • • Data Analysis
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  • • Google Analytics
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  • • Adobe Analytics
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  • • Digital Marketing
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  • • Google Tag Manager
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  • • Adobe Target
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  • • Research
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  • • Google Optimize
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  • • Public Relations / Marketing Comms
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  • • Data Research
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  • • Market Research
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  • • CRO/CXO
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  • • Big Query
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  • • Data Collection
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  • • Data & Insights
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Personal Skills

  • Responsible 78%
  • Devoted 84%
  • Communicative 76%

Languages

  • - Spanish - Native Level
  • - Catalan - Native Level
  • - English - C1 - French - Native Level

Activities & Interests

  • Meet People Icon
    Meet People
  • Painting Icon
    Painting
  • Gym Icon
    Gym
  • Eating Icon
    Eating
  • TV Icon
    TV
  • Socialising Icon
    Socialising
  • News paper Icon
    News paper
  • Dog Walking Icon
    Dog Walking
  • Yoga Icon
    Yoga
  • News Icon
    News
  • Travelling Icon
    Travelling
  • Photography Icon
    Photography

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