Robin Dex Sales and Marketing Manager
871 222 1156
I have experience of driving profits by motivating the sales and marketing teams and steering them in a way to maximize results and increase product reach. I wish to work for a company that challenges my skills and makes me deliver better work. I wish to contribute positively and see robust growth and increase in market share.
Sprinkles Ice Cream
Sales and Marketing Manager (Feb 2013 to Present) 10 Years & 10 Months
• Responsible for periodical change of packaging and introduction of new flavors. • I also look after the coordinated campaigns of sales and marketing team. Currently training sessions have kept me busy therefore I assign targets and ensure that they are met before time. • I motivate the marketing team to plan creative campaigns and research market trends so that we can promote our products accordingly. I have managed to bring our ice cream from number 4 in the market to number 1.
Farm Fresh Juices
Sales and Marketing Manager (Apr 2011 to Jan 2013) 1 Year & 9 Months
• Responsible for increasing sales and market share by a significant 213% and 8% respectively. • I launched marketing campaigns and encouraged the marketing team to prepare effective methods of introducing juice products. • The sales team was sent out to negotiate terms with the leading supermarkets to arrange shelves, gandolas and special decorations in order to promote sales. It was my duty to keep expenses limited and motivate team members to maximize their efforts. An increase of juice sales was attributed to the efforts of the sales team.
Millionaire Foods Ltd.
Sales and Marketing Manager (Jan 2008 to Mar 2011) 3 Years & 2 Months
• Responsible for coordinating work with the sales and marketing team. I was in charge of supervising the product launch and ensuring that the market launch is effective. • I looked after methods to advertise the products and also encouraged team work for setting up kiosks and gandolas near public places to introduce the product and get direct feedback. • Other than advertisement and marketing, I also worked with the sales team to constantly improve supply and ensure good placing of products in suermarkets. Arranging special banners and stall decorations to promote products was also my duty.
MBA (Marketing)(2005 - 2007)
BS (Business Management)(2001 - 2005)
A very good student with excellent communication skills.
High School(1999 - 2001)
A good student.
Setting Up Juice Stands
We set up juice stands at marathons, charity drives and at sports clubs to get feedback of our product line. It was a successful venture as it resulted in a monthly profit of $230,000.
Frozen Food Surey
Conducted a frozen food acceptance survey through consultation company and then introduced frozen pizzas and dinners. It was a successful launch as we hired a special team to promote the new products. It was an instant hit!
- Motivational Speaker
- Marketing Strategy
- Market Research
- Annual Targets
- Team Vision
- Promotional Working
- Sales Enhancement Projects
- Marketing Skills
- Advertisement Campaigns
Native or Bilingual Proficiency
Date of Birth
- I am currently training marketing team to understand how to promote sales through effective campaigns.
- I also speak at seminars and emphasize on the importance of market research and sale enhancement.